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FUJITSU in a nationwide radio campaign

Added on: 17.05.2021
With the start of the season, Klima-Therm is intensifying its advertising activities. Wishing to make the most of the months of increased interest in air conditioning units and heat pumps, the company has launched a radio advertising campaign for the FUJITSU brand.


As part of the scheduled activities, the RMF FM and RMF Classic radio stations will be broadcasting 8-second-long sponsorship jingles building the FUJITSU brand awareness in relation to the highest quality air conditioning and heating systems, which are intended both for the home and for the office. According to preliminary forecasts, the advertising message, broadcast seven days a week and accompanying popular programmes in the morning and evening bands as well as their trailers, will reach over 5 million listeners from the key target group for both categories of equipment.


- The FUJITSU campaign is primarily focused on image-building – it aims to build awareness of the brand and of FUJITSU products, especially among individual customers who might be potentially interested in air conditioning solutions and heat pumps. We hope that increased brand recognition will allow us to beat our sales targets, with the radio advert providing additional support for our business partners such as distributors and installers – explains Ewa Pilarska, PR & Marketing Director at Klima-Therm Group.


The radio campaign advertising FUJITSU air conditioning units and heat pumps will be broadcast by the nationwide radio station RMF FM – the most popular broadcaster in Poland, with its audience consisting of an attractive commercial target group of 25–39 year olds. The campaign will also be broadcast by the supra-regional RMF Classic, which covers 21 cities in Poland, with listeners consisting mainly of 30–54 year olds – managers, business owners and freelance professionals. Both audience groups of these two radio stations covered by the media plan are defined as aware of their needs and open to new technologies.


At the same time, Klima-Therm is carrying out intensive promotional activities of its own KAISAI brand, also with the support of radio stations belonging to RMF Group.