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Fujitsu launches TV campaign

Added on: 01.07.2020
On 1 July, Klima-Therm has launched a television sponsorship campaign promoting Fujitsu air conditioning systems among end users. For the next few weeks, the TVN24 news channel will broadcast Fujitsu’s brand promotional material in the form of 8-second advertising spots. Fujitsu’s advert will be broadcast alongside programmes with the highest viewing figures.

The campaign’s primary objective is to build awareness of the Japanese Fujitsu brand as offering the highest class of air conditioning equipment from the premium segment. The TV advertising spot, produced by Klima-Therm with sponsorship advertising in mind, focuses on one of the latest models of Fujitsu wall-mounted air conditioners – KETA Design Series. This newest model is perfectly compatible with the concept of innovative solutions, combining technological and functional advantages with a unique design and the unconventional colour of the unit.

The broadcasting of the 8-second sponsorship spots will follow the summer programme schedule of the nationwide TVN24 station. The station is part of TVN Discovery Group, which is among the top news channels in Poland. The Fujitsu spots will be broadcast alongside programmes with the highest viewing figures in the key target group, also alongside context-related weather forecasts.

– The campaign was created primarily to support the sales of our network of authorized distributors and installers. We are at the start of the summer season when air conditioning products receive increased attention. We want to take advantage of this trend by encouraging consumers to invest in top quality solutions developed by a Japanese brand – emphasizes Ewa Pilarska, PR & Marketing Director at Klima-Therm Group. – We believe that television as an advertising medium is an excellent carrier of a brand-related message – it is most effective in building brand awareness and in emphasizing the advantages of a premium brand. I am very pleased to see Klima-Therm Group increasingly investing in media with a wide reach, such as the Internet, radio and now – television – adds Ewa Pilarska.

Fujitsu’s TV sponsorship campaign on TVN24 will start on 1 July and last three weeks minimum. The Fujitsu’s advertising spot will be broadcast in the most popular time band: in the morning and in the afternoon/evening.

It will also be available for viewing via the channel of Klima-Therm on YouTube – make sure to give it a watch!