Klima-Therm’s marketing activities in the premium equipment segment are intensifying. In the first days of May, the company launched an intensive campaign advertising Fujitsu air conditioners on television and radio, with the aim of boosting awareness of the Japanese brand among consumers – the potential users of air conditioning.

The image-building campaign has a sponsorship format. Fujitsu’s ads will accompany the most popular TV and radio programmes, such as weather forecasts and sports news, guaranteeing high advertising reach in the so-called commercial group with significant purchase potential.

The 8-second Fujitsu sponsor credits will be broadcast by the largest nationwide TV stations: Polsat, TVN, TVP, and specific interest channels. Radio advertisements will be broadcast by RMF Group radio stations, including RMF FM – Poland’s most popular radio station.

The image campaign of Fujitsu kicked off at the beginning of May. The TV and radio adverts are enhanced by the company’s online and social media presence, with social media channels being regularly used for brand communication.

>>> See Fujitsu’s TV sponsorship ad (2023)