As part of Klima-Therm Group’s strategy, which aims to intensify its export activity and enter new markets, the year 2020 will see the Group promoting its products at the world’s largest trade shows. Klima-Therm’s attendance calendar at international exhibition centres will include four prestigious events taking place in Europe and North America.
Klima-Therm Group will launch 2020 with the promotion of air conditioning and ventilation units from the latest Klimor EVO line during the AHR Expo – the annual meeting of the HVACR industry representatives, which will be held on 3–5 February in Florida, Orlando (USA). One month later – on 3 and 4 March in Warsaw, at the largest industry event in Poland – the Ventilation Forum – Air Conditioning Showroom, the company will present new product arrivals from such flagship brands as Fujitsu, Klimor, Kaisai, and Klima-Therm by Clint. Also in March, this time in Milan, visitors to Mostra Convegno Expocomfort (17–20 March) will be able to become acquainted with the product portfolio of Klimor and Kaisai. Klima-Therm Group will close its trade show calendar in October in Nuremberg by taking part in Chillventa International Exhibition (13–15 October) – an event of primary importance for the German market.
– The promotion of Klima-Therm Group during trade shows of global influence is a result of the company’s efforts to intensify its export activity. We are convinced that in order to build the brand awareness and enhance the standing of our company abroad, we require appropriate direct marketing tools, and trade shows are in perfect compliance with this assumption – emphasizes Ewa Pilarska, Head of Marketing & PR Department at Klima-Therm Group. She adds – We are constantly reinforcing the position of our company in Poland, while at the same time we are seeking new opportunities for business development, mainly in the European market, in the United States and Canada. The share of foreign sales already adds up to one-third of the Group’s revenues, with a growth rate of several dozen per cent year-on-year. Expansion is undoubtedly one of the company’s key goals, reflected in its next year’s marketing strategy.
During the trade shows in Orlando, Warsaw, Milan and Nuremberg, Klima-Therm Group will introduce visitors to product solutions created by key air-conditioning and ventilation brands. Klima-Therm’s exhibition stand will showcase new product arrivals and conceptual solutions developed by its R&D department. Klima-Therm Group’s participation in these largest industry events will also mean countless meetings with its customers and business partners from 35 countries across the world.